B2C/B2B Trading Platform
Built the digital presence for a trading software company from scratch - 25,000+ impressions and 100+ leads in the first 30 days.
Industry
FinTech / Trading Software
Services
Website · SEO · Social Media · Influencer Marketing
Duration
3+ months
Engagement
Retainer
01 - The Situation
Before
WictroniX.
“A fintech company had built a powerful suite of trading plugins for retail and institutional traders - but their digital presence didn't match the sophistication of their product. Their website was outdated, search visibility was non-existent in a crowded fintech space, and they had no reliable channel for inbound leads. Sales depended entirely on referrals - a ceiling with no way through.”
02 - The Approach
Dual-Audience Website
Rebuilt the website with split conversion flows - B2C path for retail traders, B2B path for institutional partners and resellers. Separate CTAs, separate trust signals.
High-Intent SEO
Targeted trading-specific, high-intent keywords. Built content clusters around plugin-specific use cases to capture buyers mid-research.
Influencer + Content Engine
Recruited trading-niche influencers for authentic product demonstrations. Launched daily educational trading content that built authority without feeling like advertising.
Community Amplification
Built a social community around trading insights, extending organic reach and creating peer-to-peer product discovery among the target audience.
03 - The Results
Quantifiable Impact.
25K+
Impressions in first 90 days
100+
Lead conversions in 30 days
20K+
Monthly social views via influencer reels
The client moved from 100% referral dependency to a measurable inbound pipeline within the first month.
04 - Stack & Tools
The engine behind the outcomes.
We use a curated selection of industry-leading tools and custom-built infrastructure to ensure scalability and performance.
Building a B2B business
that buyers can't find online?
Let's change that. We solve visibility, credibility, and conversion problems for founders.