India's Largest HVAC Distributor
From zero digital footprint to 80% AI Search share on top industry keywords, plus 100+ organic leads in 6 months.
Industry
B2B Industrial / HVAC
Services
Website · SEO · Social Media · Email · CRM
Duration
Ongoing
Engagement
Ongoing Retainer
01 - The Situation
Before
WictroniX.
“India's largest distributor of industrial HVAC equipment had two decades of credibility, a national dealer network, and a market-leading product range - but zero digital presence. Their B2B buyers - facility managers, procurement heads, and construction companies - were searching for HVAC solutions online and finding competitors instead. The company was managing all client relationships through spreadsheets and phone calls, with no way to track, nurture, or measure lead quality. Every rupee of marketing spend was invisible.”
02 - The Approach
Infrastructure Build
Built a performance website with product hierarchy, technical spec pages, and B2B lead capture funnels designed for procurement decision-makers.
Dual-Track SEO
Executed traditional Google SEO alongside AI Search optimization (Perplexity, ChatGPT) - targeting 15+ commercial-intent keywords across HVAC product categories.
Technical Authority Content
Created LinkedIn and Meta content showcasing technical credibility - product launches, certifications, installation documentation, and industry expertise.
CRM + Email Pipeline
Set up HubSpot CRM with lead scoring, email nurture sequences for warm leads, and contact management campaigns achieving 90% open rates.
03 - The Results
Quantifiable Impact.
90K+
Impressions in first 60 days
80%
AI Search share on top 4 industry keywords
100+
Organic leads generated in 6 months
The client shifted from zero digital dependency to 60%+ of new leads sourced from organic channels within 6 months of going live.
04 - Stack & Tools
The engine behind the outcomes.
We use a curated selection of industry-leading tools and custom-built infrastructure to ensure scalability and performance.
Building a B2B business
that buyers can't find online?
Let's change that. We solve visibility, credibility, and conversion problems for founders.