National NGO Donation Marketplace
Built the infrastructure connecting donors, NGOs, admins, and corporate partners - plus performance marketing driving heavy ROAS on donation spend.
Industry
Social Impact Technology
Services
Full-Stack Web Application · Performance Marketing
Duration
Project + Retainer
Engagement
Project Build + Retainer (Marketing)
01 - The Situation
Before
WictroniX.
“India has thousands of legitimate NGOs unable to receive online donations because individual donors don't know who to trust. On the other side, NGOs have no unified platform to showcase their work, manage donor relationships, or run fundraising campaigns. The brief was to build the infrastructure that solves both sides of this problem simultaneously - and then drive donation volume through performance marketing that could demonstrate real ROAS.”
02 - The Approach
Multi-Stakeholder Architecture
Designed a platform from scratch supporting four distinct user types - each with separate portals, permission structures, and dashboards: Donors, NGOs, Platform Administrators, and Corporate CSR Partners.
50+ Feature Platform Build
Delivered campaign management, payment processing, NGO verification badges, impact reports, donor history, recurring donation support, corporate CSR dashboards, and admin controls - all in a single deployable platform.
Performance Marketing for Donations
Launched paid campaigns across Google and Meta targeting donation-intent audiences. Optimized bids for donation value - not just clicks or conversions - achieving heavy ROAS on total ad spend.
03 - The Results
Quantifiable Impact.
50+
Features across 4 stakeholder portals
4
Stakeholder types in one platform
Heavy
ROAS achieved on performance marketing
The platform launched handling real donation volume from day one. The multi-stakeholder architecture - rarely built at this scope for the Indian social impact sector - became a structural competitive advantage for the client in attracting corporate CSR partnerships.
04 - Stack & Tools
The engine behind the outcomes.
We use a curated selection of industry-leading tools and custom-built infrastructure to ensure scalability and performance.
Building a B2B business
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