25-Year-Old Multi-Artist Salon
A salon with decades of loyal clients, zero online presence, and 100+ new bookings in its first 30 days live - plus 25 Google reviews in a month.
Industry
Beauty / Salon Services
Services
Website · Multi-Artist Booking System · SEO · GMB
Duration
Ongoing
Engagement
Ongoing Retainer
01 - The Situation
Before
WictroniX.
“A 25-year-old salon in Pasco, Washington - with a fiercely loyal client base built over decades - was losing new customers to newer competitors who had Instagram accounts and online booking systems. Searches for "salon near me" in Pasco returned everyone except them. There was no website, no way to book online, no Google presence, and no reviews. A business built on trust had no digital proof of that trust to show new customers.”
02 - The Approach
Multi-Artist Booking System
Built a website where customers book specific artists directly - not a generic "book now" form. Each stylist manages their own calendar. Reduced double-bookings, reduced front desk calls, reduced no-shows.
GMB Optimization + Local SEO
Built and fully optimized the Google Business Profile with service menu, photo gallery, and pricing signals. Targeted local search terms for Pasco and surrounding Tri-Cities area.
Review Acquisition Engine
Launched a systematic review collection process - post-appointment follow-ups that converted satisfied customers into Google reviews. 25 genuine reviews in 30 days built the social proof that converts search traffic into first-time bookings.
03 - The Results
Quantifiable Impact.
100+
New bookings in first 30 days live
25+
Google reviews acquired in 30 days
100+
Monthly calls from GMB profile
Twenty-five years of loyal customers now had a digital proof point to share with friends. The multi-artist booking system eliminated the double-booking problem entirely - and the front desk stopped fielding scheduling calls. The salon now runs a booking engine that works while they sleep.
04 - Stack & Tools
The engine behind the outcomes.
We use a curated selection of industry-leading tools and custom-built infrastructure to ensure scalability and performance.
Building a B2B business
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